Role: ACD (client-side)
CD: Laura Belk + Adam Morgan
Agency: Thinkingbox (formerly Welikesmall)
Our campaign team wanted a "content hub" that could envelop, educate, and ultimately, lead to conversion. With my CD partner, Laura Belk, we came up with this original, story-driven concept, sold it to stakeholders, then reached out to a Thinkingbox to help us produce it.
The result was a robust, immersive experience that leveraged dozens of original videos and custom images, and pointed to 45 pieces of content, including Adobe blogs, thought leadership articles, whitepapers, videos, and third-party analyst reports. Unfortunately, Adobe rebranded shortly after the microsite launched, so this was retired before we could track any meaningful metrics.
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